Boost your Inbound Marketing with Content that Engages Customers

Inbound marketing is a great way to enhance your business' profits and ensure that your marketing efforts attract the right customers.

By creating outstanding content across a range of platforms, you can ensure that customers and prospects are engaging with your business and that they come back to your business when they need expert advice and guidance.

Creating engaging content isn't easy, and it takes time and research to find out exactly what your customers are interested in and see how your business can add value through content.

This article aims to explore the different ways to boost your inbound marketing with content that engages customers, both new and old!

Why is content important?

Your content not only reflects your brand but helps build trust with leads and customers. Providing good, informative content in your area of expertise allows you to really demonstrate your business knowledge and experience in a way that isn't pushy or overselling your services.

This content will always be available on your website and provide long term benefits.

Content can also help elevate brand opinion. If you consistently provide great content, add value to your customers and give them the information they need, they are bound to give you business. Customers who have engaged with great content are more likely to share it with others too, leading to wider prospects.

You can build up a good relationship with your customers-even before they make a purchase. Your business can become a thought leader in the field, and it can even open up PR opportunities (if local or national news outlets pick up your content).

Content marketing brings extensive opportunities, and investing in content for your inbound marketing strategy is a cost-effective way to increase leads.

It helps draw customers in and gives your inbound marketing efforts a significant boost. When used correctly, content can increase your search engine ranking and increase your brand visibility.

How to write content for SEO and the web

SEO is notoriously complicated, and for beginners, it can also be quite alienating.

However, if you create content with SEO principles in mind, you find that your website moves naturally through the rankings on search engines, like Google, and that you can actually reduce your advertising budget.

The basic principle of writing effective content for the Internet is to focus on keywords.

Keywords are the words and phrases that you would like your business to be found with when customers search online. For example, if you own a bar in London, your target keywords will be "best bars in London" or "Bars in London" or "London Bars". By incorporating these keywords into your content, you can increase your chances of ranking for these keywords.

When using keywords, you must also be mindful of overstuffing them in your content. Keyword stuffing is easy to recognise, reads poorly and puts off customers. Google can also sniff this out from a mile away and even penalise your brand for doing so.

You must ensure that the keywords flow naturally in your writing; the purpose for it should be hard to detect in your writing. Another essential bit is how you structure your content. Any piece of writing should have headlines and subheadings, the content should flow well and be easy to comprehend.

You don't have much time to grab customer's attention, so by using headings and a correct structure, readers can scan the page and go straight to the part they are interested in.

Whatever you write, make sure that it is informative and relevant to your audience. A bar writing about retail sales trends may come across as strangers to customers. But, writing about local nightlife would perform much better as customers already have an interest there.

High-quality content brings in assured returns. A good piece of content increases the number of visitors to your website for years to come, and each visitor could be a potential sale for your business. With the added enhancement of brand voice, it is no wonder that many marketers and business owners use engaging content to boost their inbound marketing.

The next section explores the kind of content you can use to push your inbound marketing.

Create a blog to boost

A blog adds consistently, refreshing content to your website-a great indicator to Google that your business is active and provide organic information to your customers. This is a significant ranking factor and an easy way to enhance your inbound marketing.

Blog content doesn't have to exceptionally long as long as it provides or comments on relevant events, overviews of new products and how the customer can use them. How-to guides are particularly useful and also rank well on Google. Customers always need them and refer back to them frequently.

Most customers have queries like "how do I do X". If you can answer these questions through your blog, then you tap in on a fantastic opportunity to capture new leads.

Blogs keep people coming back to you to read more and are a great way of keeping customers engaged even when they may not be ready to make a purchase.

Use E-books for more detailed content

E-Books are a great way to share in-depth information in an accessible way. Customers can easily download them. In fact, many companies share this content for free in exchange for a customer's email address. This narrows down interested leads that can easily be converted to potential customers.

With a hosted phone system in place, businesses can even log exactly what the customers are interested in. Your agents can easily track this information and contact interested customers with follow-ups, advice or with any other content that they may be interested in. This is a sure-fire way of impressing customers and increasing the chances of them coming to your business when they need your products.

E-Books rank well on search engines too! They provide an opportunity to show off a business' knowledge and expertise while using relevant keywords to appear in front of potential new customers.

Use social media to Interact with Customers

Social media is another medium to put out engaging content and boost your inbound marketing. Using this medium well, and providing timely and interesting content, you can ensure that your business remains at the forefront.

Customers are more likely to follow and engage with brands that they find entertaining and informative. Curated content designed specifically for your target audience can benefit you in a number of ways. For instance, your followers may amplify your content and increase your reach organically. Something that will definitely boost your inbound marketing efforts too!

You can also interact directly with customers and deliver outstanding service and answer their questions. This can be supported by your hosted phone system, which can log all communications on one central portal so you miss nothing and your teams can work collaboratively to solve problems.

Boost your inbound marketing today!

The ways to boost your inbound marketing with content are endless. With the advancement in technology and customers looking at businesses for direct communication, you can easily identify your target audience and curate precise content.

For even better results, enhance your inbound marketing efforts and communication with a hosted phone system. Call us at 0800-084-3663 to get started today.